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Loot is one of the United Kingdom's leading free classified advertising publishers, distributing its products via print, internet, interactive television and Wireless Application Protocol WAP.

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Loot is one of the United Kingdom's leading free classified advertising publishers, distributing its products via print, internet, interactive television and Wireless Application Protocol WAP.

History and profile[ edit ] Loot was founded in when David Landau, an Oxford don and an art historian, picked up a magazine titled Secondamano "second-hand" in a Milan airport, believing it to be an antiques magazine. Finding out it was a free classifieds magazine instead, he was intrigued by uniteed concept and discovered that no similar publication existed in the UK at that time.

Together with his sister Elizabeth who came up with the name Loot for the new venture and her husband Dominic Gill, then music critic for the Financial Timesthe trio raised the money to launch their first kalgoorlie backpage shemales, the London edition of LOOT: London's Noticeboard, in were limited to "50 words" charactersbut this was unuted cut to "30 words". During the early days, LOOT's policy was to have a forum called the Personal Messages column on the frontcontinuing on 2, which was nothing to do with selling and contained messages from people who started to use various pen names or "LOOT names" e.

This was followed up by a few larger scale "LOOT Nights Out", organised by the magazine themselves, fdee by a larger cross section of LOOT readers, then continued with smaller scale adverrising organised by the advertisers in the Personal Messages column.

LOOT started publishing three weekly editions, then increased to five weekly editions, each on a different colour paper, including light green and the more common off white like most newspapers. InLoot started a Manchester edition, which was followed by other regional editions.

At one point, Loot's free- publication was published in 20 editions per week across the UK including county based editions such as Essex and Kent with a weekly circulation of approximatelycopies in Loot launched Loot. The Loot group was bought in June by Scoot.

The Guardian. London, England. Retrieved 9 February Archived from the original on 1 August Retrieved 10 February